Gancia Americano Aperitivo

Carlo Gancia was born back in 1829 in Borolo, Italy and studied in Reims, France to learn the production techniques for Champagne. He returned to Italy in 1850 to establish the ‘Fratelli Gancia’ Company and set to redefine the Champagne style by exploiting and re-elaborating his knowledge and applying them to the typical muscat grapes that were cultivated in the area. With this, Gancia created a new type of champagne in 1865 and called it Italian Sparkling Wine.

At the age of 18 though (back in 1847), Carlo became the nominated partner, and later Director, of the company Dettori &C., where he created a new recipe to refine the taste and the aroma of Vermouth. Following his past intuition, Gancia used the moscato grape as a base for the infusion of the herbs commonly associated with vermouth. It’s here that the Gancia expressions came into focus.

1927 saw the foundation of the French Gancia company at Marseilles arise with the idea to promote the Bianco and Americano expressions, with both becoming very popular in France as a result. Two years later, Turin born Eugenio Colmo designs the famous poster “Vermouth Bianco”, and in 1950, the company celebrated its First Centenary with the official launch of Gancia Rosso.

Americano expressions

Light, natural sweetness comes through on the nose. Subtle wormwood is present, as is orange rind. Thick texture on the palate, with a well-balanced offering between sweet and bitterness. Genting notes are present, as is the expected orange and grape flavours. A bold finish with dry spices offering a subtle, lingering finish.